Toward the Continued Attraction of MICE Events

It is not necessarily true that simply having large facilities is enough to attract MICE events. Whether it is an international conference or a corporate meeting, it is difficult to actually secure such events unless there is a compelling reason for them to be held in that location and the necessary conditions are in place. In this article, we examine the requirements necessary for the sustainable attraction of MICE events. *This column is a reprint, with permission, of an article originally published in the November 2017 issue of “KER Economic Information” (published by the Kyushu Economic Research Institute).