How to Turn Overtourism into Vibrancy

When did the term “overtourism” first come into use? In the past, we often saw scenes where large crowds from outside the local area gathered for weekend events, markets, and bazaars, creating a lively atmosphere. Let’s explore what distinguishes the present from those times, when such scenes were simply viewed as “bustling.” *This column is a reprint, with permission, of an article originally published in “Pan-Kotsu FY 2019, Issue III,” published by the Japan Transport Association.