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MICE and Mixed-Use Facilities in the Spotlight: What Do MICE Participants Need?

Kimie Kojima

Advisory Consultant

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This article examines the relationship between mixed-use facilities, such as shopping centers, and the “MICE” sector—which has been gaining attention in recent years—from the perspective of MICE participants’ spending. (This article is reprinted with permission from “SC JAPAN TODAY,” January–February 2019 combined issue, published by the Japan Shopping Center Association.)

Please download the full text of the column below.

MICE and Mixed-Use Facilities: A Growing Focus ~What Are the Needs of MICE Participants?~

 

著者

Kimie Kojima

Advisory Consultant

After gaining experience working at hotels in Tokyo and in the international travel industry, he joined ICS Kikaku Co., Ltd. (now JTB Communication Design) in 1994. He gained experience primarily in trade show operations, as well as in international conferences, events, and financial conferences.From 2012, served as General Manager of the Third Business Division, overseeing the company’s trade show organizing operations. In 2016, transferred to the Sales Planning Department. In 2017, was seconded to JTB Tourism Research & Consulting Co., Ltd. Since 2020, has served as Head of the MICE Strategy Office.

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